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Affordable 1.54-Inch Electronic Shelf Label (ESL) Bluetooth and Customization ET0154

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Number of views:

1000

Affordable 1.54-Inch Electronic Shelf Label (ESL) Bluetooth and Customization ET0154

E-paper price tag: remote update via Bluetooth or gateway. Perfect for dynamic pricing – fast, error‑free, cost‑saving.

Number of views:

1000

Product serial number

620154F8

1.54" Smart E-Paper Label

High-resolution 200x200 e-paper display, supports 3-color or 4-color, APP or Gateway flexible management, 5-year ultra-long battery life, IP65 protection, perfect for retail, logistics, and smart management.

70% Labor Cost Savings

100% Price Accuracy

5 Years Battery Life

Download MQTT Gateway Config Tool →

ET0154 Series · 1.54" E-Paper · BLE 5.0

Core Advantages

3-Color/4-Color Display · Dual Management · Ultra-Long Battery

High-Definition · Sustainable

200×200 resolution · >170° viewing angle · Paperless design for energy savings and reduced environmental impact.

Flexible & Dual-Managed

Mobile APP direct connection or centralized gateway management, suitable for small shops to large retail chains.

5-Year Ultra-Long Battery Life

Single CR2450 battery, e-paper static display consumes zero power, significantly reducing maintenance costs.

Open API & System Integration

RESTful API + MQTT+TLS, seamless integration with ERP, inventory, POS, and other systems.

Product Series

3-Color · 4-Color · Adaptable to Various Retail Scenarios

Gateway Version：ET0154-80

Size: 49 × 37.6 × 12.8 mm

4-Color Display

Gateway Batch ManagementIP65

App Version：ET0154-33B

Size: 49 × 37.6 × 12.8 mm

3-Color Display (Black/White/Red)

Mobile APP Control3-Color

Gateway Version：ET0154H-71

Size: 55.55×36×8.8 mm

3-Color Display (Black/White/Red)

With Hanging HoleApparel Retail

Need a custom configuration? Contact our team for a tailored solution.

Built for Integration & Security

Seamlessly connect your ESL system with your retail tech stack

System Integration in Days

RESTful API and MQTT+TLS native support for SAP, Oracle, Microsoft Dynamics, Shopify POS, NCR, and various custom platforms.

Complete API Docs Sandbox Environment Dedicated Engineer Support TLS Encryption

Deployment Options

Cloud (AWS/Azure) On-Premise

GDPR compliant. Your data, your network.

Core Specifications

ET0154 Series — Key Parameters at a Glance

1.54"DisplayE-Paper

200x200Resolution

>170°Viewing Angle

BLE 5.0Connectivity30m (50m open area)

CR2450Battery5-Year Life

UserReplaceable Battery

IP65ProtectionIP68 optional

20gWeight

3-Color / 4-ColorColor Options

CE, RoHSCertifications FCC, MIC, SRRC

More Than Just a Price Tag

On-Premise: Data stays within your network, GDPR compliant.
IoT Sensor Node: Built-in temperature and battery monitoring for real-time device status.
Open API: Integrate with any application system, making ESL a part of your business data.
Wireless Firmware Updates: Continuously optimize features and extend product lifecycle.

Complete Installation Solutions

Mounting Systems: Rail systems, shelf mounts
Display & Hanging Solutions: Display stands, promotional hanging systems
Professional Customization: Magnetic mounts, ice inserts, protective enclosures
Click to learn more and let our experts find the perfect solution for you!

Choose Your Deployment

Mobile APP or Gateway — Full Coverage

Mobile APP Version

Permanent free license, no extra fees

No gateway required (supports up to 50 tags)
Direct BLE 5.0 connection
Free Android APP
Second-level updates, ideal for small to medium stores
Download APK

▶ Click to Play

Gateway Version · Scalable

Enterprise-grade deployment

Single server supports 50,000+ tags
Centralized management and control
Open API for ERP/POS integration
On-premise or cloud hosting
Coverage: 30m (Bluetooth) ~ 50m (open area)

▶ Click to Play

Application Scenarios

From supermarkets to boutique apparel — 3-color/4-color labels make information pop

Supermarket / Hypermarket

Signage & DIY

Smart Management

Information Display

1.54"~13.3" Full Size Coverage for Retail

Our ESL product line covers 1.54" to 13.3", with multiple color and feature configurations to meet diverse retail needs.
Learn More

Four Core Guarantees

Professional

Expert Team

Senior engineers, 7x24 support, from design to deployment full lifecycle assistance

Quality

Quality System

8 inspection steps, international standards, 99.9% pass rate

Experience

18 Years of Expertise

Serving thousands of clients with deep industry experience

Inventory

Ready Stock

Core products in stock, 48-hour shipping (business days)

Keyword:

E-paper Price Tag

Technical Specifications

Outline Dimension	ET0154-80：49mm(H)×37.6mm(V)×12.8mm(D) ET0154-33B：49mm(H)×37.6mm(V)×12.8mm(D) ET0154H-71：55.55mm(H)×36mm(V)×8.8mm(D)
Operating temperature	0~40℃
Operating humidity	45%~70%RH
Protection rating （Optional）	IP65(Default)/ IP68（Optional）
LED	Red, Green, Blue, three primary colors, Support 7 colors
Image Update	Over 30 000 labels / hour (500 / min)
Communication Band	2.400-2.480 GHz
Communication Distance	Within 30 meters (50 meters in open areas)
Weight	ET0154-80：20g ET0154-33B：20g ET0154H-71：15.7g

Display

Size	1.54 inch
Resolution	200(H)×200(V)
DPI	ET0154-80：188 ET0154-33B：188 ET0154H-71：189
Active Area	ET0154-80：27.51mm(H)×27.51mm(V) ET0154-33B：27.51mm(H)×27.51mm(V) ET0154H-71：27mm(H)×27mm(V)
View Angle	>170°
Shell Color (optional)	ET0154-80：Black/White ET0154-33B：Black/White ET0154H-71：Black
Screen Display Color (optional)	Black, White, and Red (tri-color) / Black, White, Red, and Yellow (four-color)

Battery

Batteries	ET0154-80：CR2450 x 1 ET0154-33B：CR2450 x 1 ET0154H-71：CR2430 x 1
Battery life time	ET0154-80：Up to 7 years (Industry leader) ET0154-33B：Up to 7 years (Industry leader) ET0154H-71：Up to 5 years (Industry leader)

Features

NFC (Optional)	ET0154-80：Yes ET0154-33B：Yes ET0154H-71：No
Wireless Firmware Update	Yes
Usable Pages	8 Pages
Compliance	CE, RoHS, FCC, MIC, SRRC
Packaging Information	500pcs/Box, 12 Kg,360mmx250mmx250mm

DRAWING

2.13" E Ink Smart Display – Bluetooth Digital Price Tag | ET0213

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