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4.2" Smart Bluetooth E Ink Shelf Label – Budget-Friendly ESL | ET0420
4.2" Bluetooth
E-Paper ESL
Cut pricing labor costs by 90% with BLE 5.0 e-paper tags. Control via Android app or enterprise gateway. Open API, on-premise secure deployment, 5-year battery life.
ET0420 Series · 4.2" E-Paper · 400×300 · BLE 5.0
Core Advantages
Dual-Mode Control
Smartphone APP (no gateway needed) + Gateway version for enterprise-scale deployment.
Open API & Integration
RESTful API + MQTT+TLS for rapid integration with SAP, Oracle, Shopify POS, and more.
5–7 Year Battery
3×CR2450 coin cells, hot-swappable, 1800mAh total capacity for long-lasting operation.
4-Color Display
400×300 resolution, 119 PPI, >170° viewing angle. Monochrome, tri-color, quad-color, and waterproof options available.
Product Series





Need a custom configuration? Contact our team for a tailored solution.
Built for Integration & Security
Integrate with Any System in Days
RESTful API and MQTT+TLS natively support SAP, Oracle, Microsoft Dynamics, Shopify POS, NCR and any custom platform.
Deploy on Your Terms
GDPR compliant. Your data, your network.
Core Specifications
ET0420 Series — Key Parameters at a Glance
Open API & Flexible Deployment
- On-Premise: Data stays within your network, GDPR compliant
- Cloud Deployment: AWS / Azure ready, lightweight operations
- MQTT & Documentation: Complete integration docs, dedicated engineer support
- Enterprise Features: Audit logs, end-to-end encryption, multi-store management

We offer a full range of mounting solutions
- Mounting & Fixing Systems: Rail systems & shelf installations
- Display & Suspension Solutions: Stands, promos & hanging solutions
- Specialized Solutions: Magnetic, ice-insert & protective housings
- Click to learn more and let our specialists help you find the perfect fit!

Choose Your Deployment
Smartphone APP

- No gateway needed (supports up to 50 tags)
- Direct BLE 5.0 pairing
- Free Android app
- Updates in seconds, ideal for small to medium stores
- Download APK
Gateway Version Scalable

- Supports 50,000+ tags per server
- Centralized management and control
- Open API for ERP/POS integration
- On-premise or cloud hosting
- Range: 30m (Bluetooth) ~ 2km (WiLoTa/LoRa 433)
Application Scenarios
Retail Store
Dynamic pricing & promotions
Supermarket
Fresh produce pricing & inventory
Warehouse
Inventory tracking & management
Healthcare
Patient info & room signage
1.54"–13.3" Sizes for All Retail Scenarios
- Our ESL portfolio covers sizes from 1.54" to 13.3", with multiple color variants and feature configurations to suit diverse retail needs.
- Learn More

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