Product categories
3.5" Color Bluetooth Electronic Shelf Label – Customizable Digital Price Tag ET0350
3.5" Smart ESL
High-res 384x184, 3/4-color options, managed via mobile APP or gateway. IP65 protection, 1200mAh long battery life, open API for ERP/POS integration – eliminate manual price changes and data inconsistency.
ET0350 Series · 3.5" E-Paper · BLE 5.0
Core Advantages
High-Resolution Paper-Like Display
3.5-inch, 384x184 resolution, 122 DPI, >170° viewing angle – crisp and easy to read.
Flexible Deployment
Supports BLE 5.0 direct connection via APP, or centralized management via gateway.
Long Battery Life & Durable
2x CR2450 batteries for 5+year battery life. IP65 standard, IP68 optional for harsh environments.
Open API Integration
MQTT/API ready to sync with ERP, POS, and other business systems for automated pricing.
Product Series


Need custom configuration? Contact our team for a tailored solution.
Built for Integration & Security
Seamless Integration
Native RESTful API and MQTT+TLS support. Integrates with SAP, Oracle, Microsoft Dynamics, Shopify POS, NCR, and custom platforms.
Deployment Options
GDPR compliant. Full data ownership, private networking available.
Core Specifications
ET0350 Series – Key Parameters
More than a Price Tag – A Smart Node
- 3-color LED indicator – 7 colors plus blinking to reflect device status.
- IoT sensor capabilities – Built-in temperature and battery monitoring.
- Open API – Connect to any business system to make tags part of your data flow.
- Wireless firmware updates – Continuous improvement and lifecycle extension.
- 8-page content storage – Quick switching of displayed content for dynamic needs.

Complete Mounting Accessories
- Bracket systems: Rail brackets, shelf clips
- Display & hanging: Display stands, promotional hanging kits
- Customization: Magnetic, ice plugs, protective enclosures
- Learn more & get expert selection →

Choose Your Deployment Mode
APP Mode

- No gateway needed (supports up to 50 tags)
- Direct BLE 5.0 connection
- Free Android APP
- Second-level updates, ideal for small-medium stores
- Download APK
Gateway · Scalable
- Single server supports 50,000+ tags
- Centralized management and control
- Open API for ERP/POS integration
- Local or cloud deployment
- Coverage: 30m (BLE) ~ 50m (open area)
Note: Videos show operational flow; screen sizes may differ but steps apply to all models.
Application Scenarios
Supermarket / Hypermarket
Door / Nameplate
Warehouse & Logistics
Smart Card / Access Control
1.54" ~ 13.3" Full Size Coverage for All Retail Scenarios
- Our ESL product line covers 1.54" to 13.3", with various colors and functions to suit different retail needs.
- View more models →

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